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Sophia is both an idea, a concept and an initiative.

Greek Brand New

Sophia Enjoy Thinking will present their new collection PHILOSPHIA, as well as new colors and design of their ETERNITY TODAY collection from Friday, 15th January  to Sunday 17th January at the Hub Events space in Athens.

The Greek Brand New trade fair, which will take place for the second time, supports Greek Brands and designers that strive to revive the aesthetics of Greek design and upgrade the notion of the souvenir to cultural gift. Greek Brand New invites large or small scale wholesalers that want to promote Greek products on their shelves, as well traders from the museum and hospitality industry.   

Sophia Enjoy Thinking, which promotes Greek products of modern design with strong identity, will be there to leave its mark and introduce to your not just their products but their philosophy. 

Learn more at

Greek Brand New